Evermerge Campaign

Heidi’s Field Guide

A new update for the game Evermerge includes a creature habitat feature where players can collect animals. At the time I left Big Fish Games, this feature was to include a zookeeper character named Heidi.

One of our Social Media Managers came up with the idea to do an entire social campaign as pages from the character’s field guide to drum up hype for and announce new creatures as they were released to the game, and as the Designer on this project, I created a set of social media images that worked off of the UI and branding design of the game, as well as the new art created for the update, making sure to templatize my work so that it could be adapted to new creatures as they were announced in the future.

The first set of campaigns were going to tease the new feature using hints, to have our fans guess what creatures they might find in the game in the new update. Once the concepts were approved, I personalized the pages of the field guide with wear and tear, and the polaroid-style photos with extra game decoration to hint at the creatures’ habitats.

Our second set of creatures were made without hints, but featured some extra embellishments in the pages of the field guide.